Edasi Mens Size W32 L30 RRP $400US Tesla of Men’s Jeans Kickstarter Relaxed Fit Navy Blue

BNWOT 

RRP US$400

Size W32 L30

A total of 16 features make up a new jean touted as the “Tesla” of denim.

New brand Edasi launched a Kickstartercampaign Thursday for Evolution of Denim, a jean style made with a technical denim fabric that boasts breathability, gold- and silver-based odor control and 360-degree stretch technology.

The no-fade, smooth-hand jeans with a tapered fit are designed to meet the need for comfort- and performance-minded consumers on the go.

The ethos of the company, said founder Omar Abu-Shaaban, is to build products that are versatile and an asset in people’s wardrobes—not create more products for the sake of selling.

Identifying pain points in products and finding solutions is Abu-Shaaban’s M.O. Working in international trade and e-commerce, he said he grew a habit of searching consumer reviews and jotting down his own thoughts on everyday products. And when his jeans were uncomfortable on planes, he took note. Issues with jeans bunching and bagging out ultimately led Abu-Shaaban to travel around the world to meet with potential suppliers and along the way tap into the expertise of executives from Isko, Olah Inc. and more.

A key ingredient in the makeup of the jean is X4J, a fiber that adds cooling, breathability and weightlessness for ease of movement. Additionally, a patented odor control solution called Fuze kills odor-causing bacteria keeping the jeans smelling clean and fresh for weeks at a time. The technology uses gold and silver alloys, which adhere permanently to the fabrics without altering their appearance, feel, smell or impeding their performance attributes.