Grape expectations financial management in the Australian grape/wine industry By John Williams

Whether you are an established grape grower/wine producer or a potential industry entrant, Grape Expectations is the book for you. It looks at the fundamental business principles and methods necessary for long-term survival in the grape/wine industry. Cash management, budgeting, investment decisions, business planning, decision making, financial performance, pricing policy, sales/product analyses, market strategies, industry cycles, consumer behaviour, and advertising /promotional techniques are all discussed. A section on export development and competing with imports has also been included.