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Oxford Consumer Behaviour in Action Peter Ling, Steven D'Alessandro, Hume Winzar
SKU: 8697-11379353
$85.00
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Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples to encourage a deeper understanding of the material.
This book is preowned but still has plenty of useful information to give.
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Used: very good
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